Unlocking strategic opportunities
for places and experiences.
Helm is a strategy-first full service consultancy led by long-time colleagues and collaborators Rachel Jones and Andrew Cavallaro – seasoned professionals with complementary expertise in the travel, hospitality and property sectors. They offer a unique dual perspective: the sharp, conceptual eye of a place and brand strategist and the emotionally intelligent voice of a world-class communicator.
Helm was founded on the belief that great places and experiences don’t just happen – they are intentionally designed, curated, and championed. We help destinations and brands unlock their full potential through a rare combination of strategic depth and heartfelt storytelling – blending the analytical with the emotional, the practical with the poetic.
Guided by a holistic approach and a ‘slow’ mindset, we design and amplify places and experiences that invite people to linger, connect, and find meaning. At Helm, we believe great strategy is the foundation for impactful storytelling and consistent brand expression – providing ongoing clarity which in-turn drives resonance, efficiency, and long-term positive business impact.
Our Specialism
CONCEPTING
Designing better places & experiences
We dive deep into the DNA of destinations, experiences, and brands – not just to reveal what they could look like, but to uncover why they matter. With imagination and rigour, we craft brand strategies, placemaking frameworks, and concepts that inspire, lure, and endure.
COMMUNICATIONS
Amplifying better places & experiences
Every great place and product deserves a great story – and a strategy to make sure that story is heard, and heard by the right people. Helm transforms thoughtful brand strategies into powerful communication that shifts perceptions and sparks lasting emotional connection.
With decades of global experience, Helm shapes destinations and brands that speak to conscious, like-minded audiences.