Everything we do is highly considered. Utilising our planning, placemaking, marketing, and communications expertise, we create bespoke and strategically-guided approaches that ignite curiosity and spark human connection.
We believe narrative-led strategy is the foundation for impactful storytelling, consistent brand expression, and forging lasting bonds with audiences. From exploring possibilities and crafting positioning, to shifting perceptions and luring affinity, we drive resonance, efficiency, and long-term positive business impact for our clients.
Brand Positioning
Product & Experience Concepting
Place Vision
Exploration
Strategy &
Expression
Business Case
Brand Strategy
Naming & Brand Identity
Destination Master Planning
Precinct Placemaking Strategy
Guest Journey Mapping
Customer Experience Strategy & Framework
Planning & Implementation
Earned Media / PR Strategy
Press Office Management
Media & Talent Engagement
Media Events
Public Relations
Marketing
Owned Channel / Paid Media Strategy
Campaign Ideation & Management
AU / NZ Market Representation
B2B Sales Strategy
Tourism Industry Engagement
Travel Trade Events
Helm works with global travel and tourism, hospitality, property, and design brands, providing specialist PR, marketing, and market representation services across Australia and New Zealand, as well as within select English-speaking markets. This includes airlines, booking platforms, cruise lines, hotels, luxury lifestyle brands, NGOs, property developers, rail operators, restaurant groups, tour operators, tourism boards, and more. We craft brands and design places; raise awareness and build third-party influence, recommendation, and discoverability; and drive sales and impact.
