Helm offers the global ingenuity of a big agency, but with the flexibility, intimacy and good nature of a boutique one. We’re a passionate, and experienced team that takes a hands-on approach and strives to make a positive impact in everything that we do.
As senior travel and hospitality specialists, we have the industry know-how, network and fervour to develop strategic solutions, create fresh ideas and bring your destination, brand and business to the forefront of its market.
OUR SENIOR TEAM
Rachel Jones
Co-Founder & Director
With a career in public relations and communications spanning two decades and two continents, Rachel has worked with and for some of the world’s most illustrious luxury hotel groups, airlines and in-demand destinations.
Andrew Cavallaro
Co-Founder & Director
Bringing a distinctively global lens and two decades worth of industry marketing experience, Andrew has advised government tourism boards the world over and worked with some of Australia’s most sought-after hotels and hospitality groups.
Nadina Stening
PR Specialist
An experienced communications professional with nearly a decade’s experience working in travel, luxury and FMCG public relations, Nadina has promoted some of the world’s most recognised brands.
Helm’s extended team includes a carefully-selected mix of like-minded content, creative and advertising collaborators to meet our clients’ needs.
OUR PURPOSE
We are passionate about promoting responsible and authentic people, places and brands, but making a positive impact through our own business is just as important to us.
We’re open about our progress in this space and share the positive impact that we’re having through transparent and tangible proof points – not only because transparency is a key value of ours but it also keeps us in-check and on-track when it comes to our own purpose-led goals.
We care about having a positive impact on people. So we provide pro bono and discounted consultancy to not-for-profit organisations and social enterprises that are fostering inclusive communities. To-date we’ve supported the good work of the Committee For Brisbane, Kwila, UNESCO and YWCA Australia.
We’re committed to making the world a fairer place by contributing at least one percent of our annual revenue to protect people and the planet. We track our positive impact against our revenue on a quarterly basis, to ensure we’re giving back at least 1% of everything we make.
We care about protecting our planet. Since launching Helm we’ve proudly partnered with ReForest Now, by planting 10 trees for every fee invoice we raise. To-date we’ve planted 1,953 trees (a proud feat for our small business), and have helped to restore subtropical rainforests in Australia’s beautiful Northern Rivers region.
We’re driven by our mission to be an ethical business that is also a force for good. This is why we are highly selective with the partners we choose to work with – including our clients, strategic collaborators and contractors, and across our broader business procurement.
